Getting LibreOffice brand recognition

>
> Are any funds available to help print swag for marketing purposes? I
> was thinking about printing just a few shirts for my friends and me,
> but it would be much more cost-effective if I were to print up 50 or
> 100 shirts at a time. Here's my basic plan:
> - Print up shirts, stickers (for laptops, etc..)
> - Distribute items at cost at local LUGs and other tech groups
> - Get visibility on nearby college campuses by distributing
> shirts/stickers to students and tech-savvy professors
>
> Are there any print-ready t-shirt designs available on the wiki? I
> found the logo policy page, but that just lists a simple logo with no
> other accompanying text (e.g. a url, a motto, etc..). I could take a
> stab at designing my own shirts, but I'd be happy to stand on someone
> else's gigantic shoulders if they already have some t-shirt designs
> made up.
>
>
> Thanks,
> --R
>

> Hi Robinson,
>
> Le 2012-05-05 18:55, Robinson Tryon a écrit :
>> A lot of my friends don't know the name "LibreOffice." Some of them
>> vaguely recognize the "Open Office" name, but LibreOffice isn't even
>> on their radar.
>>
>> I'd like to change this!
>
> Yes, in fact, my oldest son attends University of Waterloo in Waterloo
> Canada; a university with over 30,000 students. He says that no one
> knows of LibreOffice and that OpenOffice is still quoted as the MSO
> replacement. I suspect this is the same for most Canadian and US
> campuses. We should really get an print-ready article ready for the
> Fall university session to market LibreOffice.
>
>>
>> Are any funds available to help print swag for marketing purposes? I
>> was thinking about printing just a few shirts for my friends and me,
>> but it would be much more cost-effective if I were to print up 50 or
>> 100 shirts at a time. Here's my basic plan:
>> - Print up shirts, stickers (for laptops, etc..)
>> - Distribute items at cost at local LUGs and other tech groups
>> - Get visibility on nearby college campuses by distributing
>> shirts/stickers to students and tech-savvy professors
>>
>> Are there any print-ready t-shirt designs available on the wiki? I
>> found the logo policy page, but that just lists a simple logo with no
>> other accompanying text (e.g. a url, a motto, etc..). I could take a
>> stab at designing my own shirts, but I'd be happy to stand on someone
>> else's gigantic shoulders if they already have some t-shirt designs
>> made up.
>>
>>
>> Thanks,
>> --R
>>
>
> The marketing wiki pages are in dire need of updating. But in the
> meantime, you can browse the marketing wiki pages[1] to familiarize
> yourself with this section.
>
> To see some swag used so far, you can go to the marketing "Conference
> kit" section[2]; the material showcased on the linked pages need
> updating with the LibreOffice "motif/scatter" which we are slowly
> going to get to. If you are able to help out with this feel free to
> jump in on the design team.
>
> You can find the "official" designs that we have agreed to on this
> page[3]. Again, some of these may need updating with the motif and
> sent back to the design team for comments and eventual OK from the team.
>
> As far as funds, there has been talk of funds for the N.American
> region, but this is still ongoing. We have to keep in mind that the
> project is only one year old and there was a lot of energy put into
> getting the project going as quickly as possible. We are still very
> much at the organizational stage for the NA market.
>
> Hope this helps.
>
> Marc
>
> [1] http://wiki.documentfoundation.org/Marketing
> [2] http://wiki.documentfoundation.org/Marketing/ConferenceKit
> [3] http://wiki.documentfoundation.org/Visual_Elements
>
>
>

> On 05/06/2012 03:38 AM, Marc Paré wrote:
>> Hi Robinson,
>>
>> Le 2012-05-05 18:55, Robinson Tryon a écrit :
>>> A lot of my friends don't know the name "LibreOffice." Some of them
>>> vaguely recognize the "Open Office" name, but LibreOffice isn't even
>>> on their radar.
>>>
>>> I'd like to change this!
>>
>> Yes, in fact, my oldest son attends University of Waterloo in Waterloo
>> Canada; a university with over 30,000 students. He says that no one
>> knows of LibreOffice and that OpenOffice is still quoted as the MSO
>> replacement. I suspect this is the same for most Canadian and US
>> campuses. We should really get an print-ready article ready for the
>> Fall university session to market LibreOffice.
>>
>>>[clip]
>>
>> The marketing wiki pages are in dire need of updating. But in the
>> meantime, you can browse the marketing wiki pages[1] to familiarize
>> yourself with this section.
>>[clip]
>> [1] http://wiki.documentfoundation.org/Marketing
>> [2] http://wiki.documentfoundation.org/Marketing/ConferenceKit
>> [3] http://wiki.documentfoundation.org/Visual_Elements
>>
>>[clip]

> On 05/06/2012 03:38 AM, Marc Paré wrote:
>> Hi Robinson,
>>
>> Le 2012-05-05 18:55, Robinson Tryon a écrit :
>>> A lot of my friends don't know the name "LibreOffice." Some of them
>>> vaguely recognize the "Open Office" name, but LibreOffice isn't even
>>> on their radar.
>>>
>>> I'd like to change this!
>>
>> Yes, in fact, my oldest son attends University of Waterloo in
>> Waterloo Canada; a university with over 30,000 students. He says that
>> no one knows of LibreOffice and that OpenOffice is still quoted as
>> the MSO replacement. I suspect this is the same for most Canadian and
>> US campuses. We should really get an print-ready article ready for
>> the Fall university session to market LibreOffice.
>>
>>>
>>> Are any funds available to help print swag for marketing purposes? I
>>> was thinking about printing just a few shirts for my friends and me,
>>> but it would be much more cost-effective if I were to print up 50 or
>>> 100 shirts at a time. Here's my basic plan:
>>> - Print up shirts, stickers (for laptops, etc..)
>>> - Distribute items at cost at local LUGs and other tech groups
>>> - Get visibility on nearby college campuses by distributing
>>> shirts/stickers to students and tech-savvy professors
>>>
>>> Are there any print-ready t-shirt designs available on the wiki? I
>>> found the logo policy page, but that just lists a simple logo with no
>>> other accompanying text (e.g. a url, a motto, etc..). I could take a
>>> stab at designing my own shirts, but I'd be happy to stand on someone
>>> else's gigantic shoulders if they already have some t-shirt designs
>>> made up.
>>>
>>>
>>> Thanks,
>>> --R
>>>
>>
>> The marketing wiki pages are in dire need of updating. But in the
>> meantime, you can browse the marketing wiki pages[1] to familiarize
>> yourself with this section.
>>
>> To see some swag used so far, you can go to the marketing "Conference
>> kit" section[2]; the material showcased on the linked pages need
>> updating with the LibreOffice "motif/scatter" which we are slowly
>> going to get to. If you are able to help out with this feel free to
>> jump in on the design team.
>>
>> You can find the "official" designs that we have agreed to on this
>> page[3]. Again, some of these may need updating with the motif and
>> sent back to the design team for comments and eventual OK from the team.
>>
>> As far as funds, there has been talk of funds for the N.American
>> region, but this is still ongoing. We have to keep in mind that the
>> project is only one year old and there was a lot of energy put into
>> getting the project going as quickly as possible. We are still very
>> much at the organizational stage for the NA market.
>>
>> Hope this helps.
>>
>> Marc
>>
>> [1] http://wiki.documentfoundation.org/Marketing
>> [2] http://wiki.documentfoundation.org/Marketing/ConferenceKit
>> [3] http://wiki.documentfoundation.org/Visual_Elements
>>
>>
>>
>
> Here is a cute mascot image that has been floating around since last
> year.  I modified the size to fit on a shirt or sheet/poster.  Below
> that link is a sheet I did for the North American Community DVD.
>
> http://libreoffice-na.us/mascot-lo.jpg
> http://libreoffice-na.us/mascot-sheet.odt
>
> If you take the mascot image and add the words LibreOffice and
> something about being the best/free MSO alternative there is, it might
> make a good shirt.
>
> If you take the logo and add it to the top of a sheet that gives some
> info about LibreOffice, it might catch people's eye.
>
> I think a mascot or cute image might make potential college users look
> at whatever text is below the mascot image.
>
> As for printing shirts, http://www.queensboro.com/ seems to be a good
> company with a minimum order of 4 shirts.  Their pricing is good, even
> for just 4 shirts.  They have free setup as well.  So if you make the
> initial 4 or 10 shirts, you can order more as needed.
>
> I was thinking about doing Polo style shirts with embroidered logo at
> the pocket area as a "special" handout to a select few, with the
> screen-printed shirts as the standard.
>

>
> If you take the mascot image and add the words LibreOffice and something
> about being the best/free MSO alternative there is, it might make a good
> shirt.
>
> If you take the logo and add it to the top of a sheet that gives some info
> about LibreOffice, it might catch people's eye.
>
> I think a mascot or cute image might make potential college users look at
> whatever text is below the mascot image.

> On Sun, May 6, 2012 at 9:34 AM, webmaster-Kracked_P_P
> <[hidden email]>  wrote:
>> Here is a cute mascot image that has been floating around since last year.
>>   I modified the size to fit on a shirt or sheet/poster.  Below that link is
>> a sheet I did for the North American Community DVD.
>>
>> http://libreoffice-na.us/mascot-lo.jpg
>> http://libreoffice-na.us/mascot-sheet.odt
> Cool. What's the current policy about using the "LibO" abbreviation?
> We just need to use it in conjunction with the full "LibreOffice"
> name?

>> If you take the mascot image and add the words LibreOffice and something
>> about being the best/free MSO alternative there is, it might make a good
>> shirt.
>>
>> If you take the logo and add it to the top of a sheet that gives some info
>> about LibreOffice, it might catch people's eye.
>>
>> I think a mascot or cute image might make potential college users look at
>> whatever text is below the mascot image.
> Yes, our imagery and text really does need to target the appropriate
> demographic. We also need to make sure that we size stickers and
> t-shirts properly -- so that we don't end up with 80 Large shirts and
> no smaller sizes for petite people. I've had that problem in the past!

>> I was thinking about doing Polo style shirts with embroidered logo at the
>> pocket area as a "special" handout to a select few, with the screen-printed
>> shirts as the standard.
> Does LO have an 'Ambassador' program? It could be helpful to have some
> notion of campus reps and/or power users, and we could give them
> special shirts that would identify them as such. When I worked at a
> science museum, the volunteer shirts had a big "ASK ME!" on the back
> -- something like that would be great for those community members that
> would like to take a more active role in promoting LO.
>
> It would be nice to have t-shirts for developers (upon completion of a
> few commits, say?). It would be cool to see people with a 'Developer'
> shirt on campuses -- they might be able to encourage others to not
> only use LO, but hack on the project as well.
>
> --R