US and Canada Marketing Project Ideas

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Benjamin Horst Benjamin Horst
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US and Canada Marketing Project Ideas

I've collected the following from many different sources and created some myself. Ultimately, they belong on a wiki page for our new group, but to start discussion, here are marketing projects I think we should consider!

1. Ongoing PR (styled after Italo Vignoli's work in Italy)
2. Attend Events
2.1 Tech Events (to attract project contributors)
2.2 Education, Non-Profit, Government Events (to attract new LibO users)
3. Universities
3.1 Campus Representatives (styled after Mozilla's: http://www.spreadfirefox.com/studentreps)
3.2 CIOs (biz dev-style direct promotion to the bigwigs)
4. Advertising
4.1 Subway/Transit Ads
4.2 Freebee Google Ads (for nonprofits)
4.3 Craig's List campaign (they did something for Firefox?)
5. Social Media
5.1 Facebook
5.2 YouTube
5.3 LinkedIn
5.4 Custom campaigns (styled after SpreadFirefox)

Thanks,
Ben

Benjamin Horst
[hidden email]
646-464-2314 (Eastern)
www.solidoffice.com


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italovignoli italovignoli
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Re: US and Canada Marketing Project Ideas

Benjamin Horst wrote:

> I've collected the following from many different sources and created some myself. Ultimately, they belong on a wiki page for our new group, but to start discussion, here are marketing projects I think we should consider!
>
> 1. Ongoing PR (styled after Italo Vignoli's work in Italy)
> 2. Attend Events
> 2.1 Tech Events (to attract project contributors)
> 2.2 Education, Non-Profit, Government Events (to attract new LibO users)
> 3. Universities
> 3.1 Campus Representatives (styled after Mozilla's: http://www.spreadfirefox.com/studentreps)
> 3.2 CIOs (biz dev-style direct promotion to the bigwigs)
> 4. Advertising
> 4.1 Subway/Transit Ads
> 4.2 Freebee Google Ads (for nonprofits)
> 4.3 Craig's List campaign (they did something for Firefox?)
> 5. Social Media
> 5.1 Facebook
> 5.2 YouTube
> 5.3 LinkedIn
> 5.4 Custom campaigns (styled after SpreadFirefox)

Hi Ben, if we manage to handle all of this, we will rule the world ;-)

--
Italo Vignoli
Mobile: +39.348.5653829 - VoIP: +39.02.320621813
Email: [hidden email] - Skype: italovignoli

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Italo Vignoli
Director - The Document Foundation
Benjamin Horst Benjamin Horst
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Re: US and Canada Marketing Project Ideas


On Oct 20, 2010, at 11:08 AM, Italo Vignoli wrote:

> Benjamin Horst wrote:
>> I've collected the following from many different sources and created some myself. Ultimately, they belong on a wiki page for our new group, but to start discussion, here are marketing projects I think we should consider!
>>
>> 1. Ongoing PR (styled after Italo Vignoli's work in Italy)
>> 2. Attend Events
>> 2.1 Tech Events (to attract project contributors)
>> 2.2 Education, Non-Profit, Government Events (to attract new LibO users)
>> 3. Universities
>> 3.1 Campus Representatives (styled after Mozilla's: http://www.spreadfirefox.com/studentreps)
>> 3.2 CIOs (biz dev-style direct promotion to the bigwigs)
>> 4. Advertising
>> 4.1 Subway/Transit Ads
>> 4.2 Freebee Google Ads (for nonprofits)
>> 4.3 Craig's List campaign (they did something for Firefox?)
>> 5. Social Media
>> 5.1 Facebook
>> 5.2 YouTube
>> 5.3 LinkedIn
>> 5.4 Custom campaigns (styled after SpreadFirefox)
>
> Hi Ben, if we manage to handle all of this, we will rule the world ;-)

That is our longterm goal! :) But we'll start with small bites.

-Ben

Benjamin Horst
[hidden email]
646-464-2314 (Eastern)
www.solidoffice.com


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James Walker James Walker
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Re: US and Canada Marketing Project Ideas

Well, I do not see anything on this list that is too much for a large group
to handle.

I agree that we should put this on a WIKI page and start working on some of
it.
Personally I believe a large portion of our efforts needs to be going toward
educational institutions.

We need to get users early and keep them.



On Wed, Oct 20, 2010 at 11:10 AM, Benjamin Horst <[hidden email]> wrote:

>
> On Oct 20, 2010, at 11:08 AM, Italo Vignoli wrote:
>
> > Benjamin Horst wrote:
> >> I've collected the following from many different sources and created
> some myself. Ultimately, they belong on a wiki page for our new group, but
> to start discussion, here are marketing projects I think we should consider!
> >>
> >> 1. Ongoing PR (styled after Italo Vignoli's work in Italy)
> >> 2. Attend Events
> >> 2.1 Tech Events (to attract project contributors)
> >> 2.2 Education, Non-Profit, Government Events (to attract new LibO users)
> >> 3. Universities
> >> 3.1 Campus Representatives (styled after Mozilla's:
> http://www.spreadfirefox.com/studentreps)
> >> 3.2 CIOs (biz dev-style direct promotion to the bigwigs)
> >> 4. Advertising
> >> 4.1 Subway/Transit Ads
> >> 4.2 Freebee Google Ads (for nonprofits)
> >> 4.3 Craig's List campaign (they did something for Firefox?)
> >> 5. Social Media
> >> 5.1 Facebook
> >> 5.2 YouTube
> >> 5.3 LinkedIn
> >> 5.4 Custom campaigns (styled after SpreadFirefox)
> >
> > Hi Ben, if we manage to handle all of this, we will rule the world ;-)
>
> That is our longterm goal! :) But we'll start with small bites.
>
> -Ben
>
> Benjamin Horst
> [hidden email]
> 646-464-2314 (Eastern)
> www.solidoffice.com
>
>
> --
>  E-mail to [hidden email]<marketing%[hidden email]>for instructions on how to unsubscribe
> List archives are available at http://us.libreoffice.org/lists/marketing/
> All messages you send to this list will be publicly archived and cannot be
> deleted
>
>

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marcpare4 marcpare4
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Re: US and Canada Marketing Project Ideas

In reply to this post by Benjamin Horst
Le 2010-10-20 10:51, Benjamin Horst a écrit :

> I've collected the following from many different sources and created some myself. Ultimately, they belong on a wiki page for our new group, but to start discussion, here are marketing projects I think we should consider!
>
> 1. Ongoing PR (styled after Italo Vignoli's work in Italy)
> 2. Attend Events
> 2.1 Tech Events (to attract project contributors)
> 2.2 Education, Non-Profit, Government Events (to attract new LibO users)
> 3. Universities
> 3.1 Campus Representatives (styled after Mozilla's: http://www.spreadfirefox.com/studentreps)
> 3.2 CIOs (biz dev-style direct promotion to the bigwigs)
> 4. Advertising
> 4.1 Subway/Transit Ads
> 4.2 Freebee Google Ads (for nonprofits)
> 4.3 Craig's List campaign (they did something for Firefox?)
> 5. Social Media
> 5.1 Facebook
> 5.2 YouTube
> 5.3 LinkedIn
> 5.4 Custom campaigns (styled after SpreadFirefox)
>
> Thanks,
> Ben
>
> Benjamin Horst
> [hidden email]
> 646-464-2314 (Eastern)
> www.solidoffice.com
>
>
Nice! I think we can manage it. We just need more feet on the ground for
this. We need to convince more people onto our mailist.

Marc

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http://www.parEntreprise.com


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marcpare4 marcpare4
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Re: US and Canada Marketing Project Ideas

In reply to this post by James Walker
Le 2010-10-20 12:51, James Walker a écrit :
> Well, I do not see anything on this list that is too much for a large group
> to handle.
>
> I agree that we should put this on a WIKI page and start working on some of
> it.
> Personally I believe a large portion of our efforts needs to be going toward
> educational institutions.
>
> We need to get users early and keep them.
Yes, but before we do this we need to make a list of missing features
that will make it a killer suite for the Educational market. This is why
I started the LibO in Education and the LibO in Academia discussions. We
need to work on this a little as a project.

Marc

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Jon Hamkins-2 Jon Hamkins-2
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Re: US and Canada Marketing Project Ideas

In reply to this post by Benjamin Horst
On 10/20/2010 07:51 AM, Benjamin Horst wrote:

> I've collected the following from many different sources and created some myself. Ultimately, they belong on a wiki page for our new group, but to start discussion, here are marketing projects I think we should consider!
>
> 1. Ongoing PR (styled after Italo Vignoli's work in Italy)
> 2. Attend Events
> 2.1 Tech Events (to attract project contributors)
> 2.2 Education, Non-Profit, Government Events (to attract new LibO users)
> 3. Universities
> 3.1 Campus Representatives (styled after Mozilla's: http://www.spreadfirefox.com/studentreps)
> 3.2 CIOs (biz dev-style direct promotion to the bigwigs)
> 4. Advertising
> 4.1 Subway/Transit Ads
> 4.2 Freebee Google Ads (for nonprofits)
> 4.3 Craig's List campaign (they did something for Firefox?)
> 5. Social Media
> 5.1 Facebook
> 5.2 YouTube
> 5.3 LinkedIn
> 5.4 Custom campaigns (styled after SpreadFirefox)

I would add to this:

o Enterprise advocacy -- published cost/benefit analyses, for example
o Government advocacy, lobbying (adoption of open standards, etc.)

      ----Jon

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jonathon-2 jonathon-2
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Re: US and Canada Marketing Project Ideas

In reply to this post by Benjamin Horst
On 10/20/2010 02:51 PM, Benjamin Horst wrote:
> I've collected the following from many different sources and created some mysel
> 1. Ongoing PR (styled after Italo Vignoli's work in Italy)
> 2. Attend Events
> 3. Universities

3.3 Community colleges:

> 4. Advertising
> 5. Social Media
> 5.4 Custom campaigns (styled after SpreadFirefox)

6: Minority languages
6.1: UI in language of the group. Help preserve cultural values of
endangered minorities.

Obviously we can't fund the translation projects, but I think that
showing the various First Nations how to use the various tools to
translate the UI etc into their language is a good starting point.

Marc wrote:

> a list of missing features that will make it a killer suite for the
Educational market.

Expanding upon that, construct a list of features that will make the
office suite of choice in each market segment:
* Legal;
* Health care;
* Theatre / Entertainment;
* etc;

jonathon
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marcpare4 marcpare4
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Re: US and Canada Marketing Project Ideas

Le 2010-10-21 08:12, jonathon a écrit :

>
> Educational market.
>
> Expanding upon that, construct a list of features that will make the
> office suite of choice in each market segment:
> * Legal;
> * Health care;
> * Theatre / Entertainment;
> * etc;
>
> jonathon

Yes, that would have been my next suggestion. However, if we develop a
strategic campaign where we concentrate on one group at a time so as not
to spread ourselves too thin I would suggest a model like the following
and would also suggest we target the largest of these groups "Education"
as this is where we will have the most influence if we can convince the
right organisation to migrate to LibO:

Education (NOT ACADEMIA) campaign:

============
Initial work:
============
* make sure the support forums/mailist/nntp are established and
strategically located on the TDF/LibO site
* see if there is the possibility of IT "type" help desk for networking
concerns with LibO (may include dev support) -- could also involve a
"pay per call" service.
* make sure that network installation is possible and easily done on
different platforms (could arrange for "test" locations at some school
board sites, with LibO dev involvement)
* make sure that there are many educational specific templates for
downloading (match these with governmental educational agencies and the
student expectation lists etc.)
* make sure that there are enough clip arts/sounds in the LibO suite
* collect data re: use of MSO templates presently in use for
Staff/Office use and arrange for creation of compatible LibO version
* collect data re: use of MSO marcos presently in use for Staff/Office
use and arrange for creation of compatible LibO version
* collect data: complimentary plugins/extensions/code that will improve
the LibO suite for the Educational field
* suggest to devs the result of polls of above addins and see if any
devs are interested
* collect data: contacts and addresses of various Educational
organisations responsible for the testing/recommendation/acquisition of
educational software
* collect names of individuals who are ready to help support and demo
LibO at individual schools
* lobby various organisations to accept the OASIS document ISO formats.
Advocacy.
* prepare support on-line materials (pamphlets; videos; weblinks to
important sites (OASIS, ISO, ...) related to the educational field and
LibO advocacy etc.)

============
Create Specialised LibO Teams *:
============
* create a "LibO IT Network Install Team" specialising in network
installation (may be used as a "pay per call" team)
* create a "LibO Macro Team", ready to create macros quickly when LibO
reps need to replace MSO macros
* create a "LibO Educational Template Team (US(States) and
Canada(Provinces-En/Fra))" ready to create/help template by request for
educational organisations. This team should be aware of various
Educational programme expectations for students at state level/province
level.
* create a "LibO Presentation Team" ready to showcase LibO as well very
knowledgeable of the use of the LibO Suite.

* members may participate in more than one team.


============
Publicity/lobby:
============
* contact targetted Educational organisations responsible for the
testing/recommendation/acquisition of educational software
* arrange for presentations of the LibO suite to these organisations
(for LibO staff/office usage)
* arrange for presentations to teacher organisations
* arrange for presentations to parent associations
* arrange for media (local) communiqués re: value of LibO in Education
(for added public discussion and public pressure)
* have TCO stats ready for MSO rebuttals (real-life MSO->LibO changeover
at some school boards)

============
Follow-up publicity/lobby
============
* have TCO stats ready for MSO rebuttals -- this is an important point
* have a problem-solving team to trouble-shoot any hiccups in IT network
installation -- related to the "LibO IT Newtwork Install Team" (may be
used as a "pay per call" team)
* have a problem-solving team to trouble-shoot any in-class/student
concerns -- related to the "LibO Presentation Team"
* advocate the use of the LibO user help support forums/mailist/nntp --
emphasis on forums

Marc

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http://www.parEntreprise.com


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jonathon-2 jonathon-2
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Re: US and Canada Marketing Project Ideas

On 10/21/2010 04:05 PM, Marc Paré wrote:

>if we develop a strategic campaign where we concentrate on one group at
a time so as not
> to spread ourselves too thin I would suggest a model like the following

I pretty much agree with you there. The major reason to at least outline
requirements for other target markets is to identify common
problems/issues. For example, when rolling out 100 seats of LibreOffice,
it doesn't matter if it is a school, or a legal office, or a boiler room.

issues that more than one market have should have priority over single
market issues.

> * see if there is the possibility of IT "type" help desk for networking concerns with LibO (may include dev support) --

+1

> could also involve a "pay per call" service.

That would have to be done by an independent organization. If the
foundation did it, it would jeopardize their tax-exempt/ non-profit status.

> * make sure that there are many educational specific templates for downloading

Port the French educational templates etc to English.

> * collect names of individuals who are ready to help support and demo LibO at individual schools

+1

> * lobby various organisations to accept the OASIS document ISO formats.

+1

> Follow-up publicity/lobby

This is more important than the original publicity piece.

jonathon
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Gabriel Gurley Gabriel Gurley
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Re: US and Canada Marketing Project Ideas

In reply to this post by marcpare4
Hi Marc and everyone,

I apologize for not participating in this discussion earlier.  It's  
been quite a hectic 3-4 weeks on my end.  But I wanted to touch base  
and introduce myself to everyone here.

I am an educator and author in New York State (USA), and have made  
available a number of open-licensed learning resources for use by  
academic institutions and self-learners.  These resources include  
textbooks for in-class instructional purposes, online course packages,  
educational slide presentations and more.  These resources can be  
found on my website.

My experience in academia includes IT tech support, an Information  
Systems instructor and academic department administrator.  I have  
installed and taught open source software applications within an  
academic environment for over 5 years, and have seen the enormous  
benefits OSS has in teaching computer literacy.

I wish to extend my assistance to the LibO project in any capacity I  
can.  I look forward to the continued discussions about how this  
project could assist and be of benefit to the education community.  I  
hope my work could be of benefit to the project and am happy to make  
any contributions I can to it.

Best regards,
Gabriel Gurley
Educator and Author
Website: http://www.gabrielgurley.com/




Quoting Marc Paré <[hidden email]>:

> Le 2010-10-21 08:12, jonathon a écrit :
>>
>> Educational market.
>>
>> Expanding upon that, construct a list of features that will make the
>> office suite of choice in each market segment:
>> * Legal;
>> * Health care;
>> * Theatre / Entertainment;
>> * etc;
>>
>> jonathon
>
> Yes, that would have been my next suggestion. However, if we develop  
> a strategic campaign where we concentrate on one group at a time so  
> as not to spread ourselves too thin I would suggest a model like the  
> following and would also suggest we target the largest of these  
> groups "Education" as this is where we will have the most influence  
> if we can convince the right organisation to migrate to LibO:
>
> Education (NOT ACADEMIA) campaign:
>
> ============
> Initial work:
> ============
> * make sure the support forums/mailist/nntp are established and  
> strategically located on the TDF/LibO site
> * see if there is the possibility of IT "type" help desk for  
> networking concerns with LibO (may include dev support) -- could  
> also involve a "pay per call" service.
> * make sure that network installation is possible and easily done on  
> different platforms (could arrange for "test" locations at some  
> school board sites, with LibO dev involvement)
> * make sure that there are many educational specific templates for  
> downloading (match these with governmental educational agencies and  
> the student expectation lists etc.)
> * make sure that there are enough clip arts/sounds in the LibO suite
> * collect data re: use of MSO templates presently in use for  
> Staff/Office use and arrange for creation of compatible LibO version
> * collect data re: use of MSO marcos presently in use for  
> Staff/Office use and arrange for creation of compatible LibO version
> * collect data: complimentary plugins/extensions/code that will  
> improve the LibO suite for the Educational field
> * suggest to devs the result of polls of above addins and see if any  
> devs are interested
> * collect data: contacts and addresses of various Educational  
> organisations responsible for the testing/recommendation/acquisition  
> of educational software
> * collect names of individuals who are ready to help support and  
> demo LibO at individual schools
> * lobby various organisations to accept the OASIS document ISO  
> formats. Advocacy.
> * prepare support on-line materials (pamphlets; videos; weblinks to  
> important sites (OASIS, ISO, ...) related to the educational field  
> and LibO advocacy etc.)
>
> ============
> Create Specialised LibO Teams *:
> ============
> * create a "LibO IT Network Install Team" specialising in network  
> installation (may be used as a "pay per call" team)
> * create a "LibO Macro Team", ready to create macros quickly when  
> LibO reps need to replace MSO macros
> * create a "LibO Educational Template Team (US(States) and  
> Canada(Provinces-En/Fra))" ready to create/help template by request  
> for educational organisations. This team should be aware of various  
> Educational programme expectations for students at state  
> level/province level.
> * create a "LibO Presentation Team" ready to showcase LibO as well  
> very knowledgeable of the use of the LibO Suite.
>
> * members may participate in more than one team.
>
>
> ============
> Publicity/lobby:
> ============
> * contact targetted Educational organisations responsible for the  
> testing/recommendation/acquisition of educational software
> * arrange for presentations of the LibO suite to these organisations  
> (for LibO staff/office usage)
> * arrange for presentations to teacher organisations
> * arrange for presentations to parent associations
> * arrange for media (local) communiqués re: value of LibO in  
> Education (for added public discussion and public pressure)
> * have TCO stats ready for MSO rebuttals (real-life MSO->LibO  
> changeover at some school boards)
>
> ============
> Follow-up publicity/lobby
> ============
> * have TCO stats ready for MSO rebuttals -- this is an important point
> * have a problem-solving team to trouble-shoot any hiccups in IT  
> network installation -- related to the "LibO IT Newtwork Install  
> Team" (may be used as a "pay per call" team)
> * have a problem-solving team to trouble-shoot any in-class/student  
> concerns -- related to the "LibO Presentation Team"
> * advocate the use of the LibO user help support forums/mailist/nntp  
> -- emphasis on forums
>
> Marc
>
> --
> Marc Paré
> http://www.parEntreprise.com
>
>
> --
> E-mail to [hidden email] for instructions on how  
> to unsubscribe
> List archives are available at http://us.libreoffice.org/lists/marketing/
> All messages you send to this list will be publicly archived and  
> cannot be deleted
>
>


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marcpare4 marcpare4
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Re: US and Canada Marketing Project Ideas

Le 2010-10-22 09:01, Gabriel Gurley a écrit :

> Hi Marc and everyone,
>
> I apologize for not participating in this discussion earlier.  It's
> been quite a hectic 3-4 weeks on my end.  But I wanted to touch base
> and introduce myself to everyone here.
>
> I am an educator and author in New York State (USA), and have made
> available a number of open-licensed learning resources for use by
> academic institutions and self-learners.  These resources include
> textbooks for in-class instructional purposes, online course packages,
> educational slide presentations and more.  These resources can be
> found on my website.
>
> My experience in academia includes IT tech support, an Information
> Systems instructor and academic department administrator.  I have
> installed and taught open source software applications within an
> academic environment for over 5 years, and have seen the enormous
> benefits OSS has in teaching computer literacy.
>
> I wish to extend my assistance to the LibO project in any capacity I
> can.  I look forward to the continued discussions about how this
> project could assist and be of benefit to the education community.  I
> hope my work could be of benefit to the project and am happy to make
> any contributions I can to it.
>
> Best regards,
> Gabriel Gurley
> Educator and Author
> Website: http://www.gabrielgurley.com/
>

Welcome to the US marketing team Gabriel. It is great to have you
on-board. It will be great to have your advice on marketing the LibO
suite in the Education field. Once we organise ourselves a little
formally we will then be able to spearhead project a little more
effectively.

Cheers

Marc

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drewjensen drewjensen
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Re: US and Canada Marketing Project Ideas

In reply to this post by marcpare4
On Thu, 2010-10-21 at 12:05 -0400, Marc Paré wrote:

Hi Marc,

Just going to drop in a few links to build on the good start you have
here..

>
> Education (NOT ACADEMIA) campaign:
>
> ============
> Initial work:
> ============
> * make sure the support forums/mailist/nntp are established and
> strategically located on the TDF/LibO site

Excellent, I suppose the work on a forum(s) will be kicking into gear
here soon and I am looking forward to working with you on it

> * see if there is the possibility of IT "type" help desk for networking
> concerns with LibO (may include dev support) -- could also involve a
> "pay per call" service.

*bit item*

> * make sure that network installation is possible and easily done on
> different platforms (could arrange for "test" locations at some school
> board sites, with LibO dev involvement)

Florian is your guy here - a number of good articles out on installing
OO. in large environments. I think a number of them are in German only,
someone may want to touch base with him and see if that is true, if so
find out how he would feel about someone here translating them in to
English for publication, somehow, somewhere....

> * make sure that there are many educational specific templates for
> downloading (match these with governmental educational agencies and the
> student expectation lists etc.)
Here are a few links to current templates:
http://drewjensen.typepad.com/blog/2010/07/openofficeorg-templates-for-primiary-school-faculty-and-staff.html
http://drewjensen.typepad.com/blog/2010/07/openofficeorg-templates-for-seconday-school-faculty.html
http://drewjensen.typepad.com/blog/2010/07/openofficeorg-college-freshman-templates.html

I'd like to see the basic content, idea, moved to wiki pages - long term
plans for a LibreOffice template repository should be kicking up before
long, I would guess.

> * make sure that there are enough clip arts/sounds in the LibO suite
> * collect data re: use of MSO templates presently in use for

Kami is the name you want to look for in the mailing lists - he has been
the driving force in putting the collection together for
OxygenOfice.org. He is now actively developing extensions as part of the
TDF team.
http://sourceforge.net/apps/trac/ooop/

....

> * collect data: contacts and addresses of various Educational
> organisations responsible for the testing/recommendation/acquisition of
> educational software
yes - do you want to just start on that, for this group?


> * collect names of individuals who are ready to help support and demo
> LibO at individual schools

I thought this was it, here - which is to say, this is the starting list
- but I understand your point and yes that would good to have. to
followup on the last question, if you have an idea of how you want to
keep that list and make it available great, if not I can offer a few
ideas and help you get things setup.

> * lobby various organisations to accept the OASIS document ISO formats.
> Advocacy.

Sounds good to  me - as long as I get a LibreOffice Golf Shirt out of
it...3x please.

> * prepare support on-line materials (pamphlets; videos; weblinks to
> important sites (OASIS, ISO, ...) related to the educational field and
> LibO advocacy etc.)

Andy Brown - has been doing this for OO.o projects here and there for a
while - good guy to get to know.


//drew

--snip off rest for another email later ---




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Re: US and Canada Marketing Project Ideas

Thanks for the reply.  This note is getting a little messy with the
added nested replies. Maybe we will move it later to a Wiki worksheet
somewhere on the "US/CA Marketing" wiki pages.

Le 2010-10-22 12:08, Drew Jensen a écrit :

> On Thu, 2010-10-21 at 12:05 -0400, Marc Paré wrote:
>
> Hi Marc,
>
> Just going to drop in a few links to build on the good start you have
> here..
>
>> Education (NOT ACADEMIA) campaign:
>>
>> ============
>> Initial work:
>> ============
>> * make sure the support forums/mailist/nntp are established and
>> strategically located on the TDF/LibO site
> Excellent, I suppose the work on a forum(s) will be kicking into gear
> here soon and I am looking forward to working with you on it

Yes, I think in this case a forum thread would be more organised. I
don't particularly like the mailist format for "nested" discussions.
They are just too hard to follow and to digest.

>> * see if there is the possibility of IT "type" help desk for networking
>> concerns with LibO (may include dev support) -- could also involve a
>> "pay per call" service.
> *bit item*

Not sure what you mean by *bit item* . I am a newbie! LOL
>> * make sure that network installation is possible and easily done on
>> different platforms (could arrange for "test" locations at some school
>> board sites, with LibO dev involvement)
> Florian is your guy here - a number of good articles out on installing
> OO. in large environments. I think a number of them are in German only,
> someone may want to touch base with him and see if that is true, if so
> find out how he would feel about someone here translating them in to
> English for publication, somehow, somewhere....

I have sat on many committees examining the use of OOo and the general
consensus from IT was that the network install was not available, not
enough proof on large installations with annotated install procedures,
no OOo IT help desk where they could refer to in case of problems (even
a list of OOo IT devs who could communicate back and forth to help
trouble-shoot.

This needs serious work with help from devs. English language
documentation in this area is a must. Most IT departments (I have worked
on English and French Canadian committees) are able to work with English
language documentation if not available in their native language.

>> * make sure that there are many educational specific templates for
>> downloading (match these with governmental educational agencies and the
>> student expectation lists etc.)
> Here are a few links to current templates:
> http://drewjensen.typepad.com/blog/2010/07/openofficeorg-templates-for-primiary-school-faculty-and-staff.html
> http://drewjensen.typepad.com/blog/2010/07/openofficeorg-templates-for-seconday-school-faculty.html
> http://drewjensen.typepad.com/blog/2010/07/openofficeorg-college-freshman-templates.html
>
> I'd like to see the basic content, idea, moved to wiki pages - long term
> plans for a LibreOffice template repository should be kicking up before
> long, I would guess.
>

Absolutely correct. Easy to find, easy to access, universally available
should be our mantra. Thanks for the cool links! I will take a closer
look at these later.
>> * make sure that there are enough clip arts/sounds in the LibO suite
>> * collect data re: use of MSO templates presently in use for
> Kami is the name you want to look for in the mailing lists - he has been
> the driving force in putting the collection together for
> OxygenOfice.org. He is now actively developing extensions as part of the
> TDF team.
> http://sourceforge.net/apps/trac/ooop/
>
> ....

Great news about Kami! I usually recommend OxygenOffice.org materials
for OOo installs. Which should be the same with LibO or until all of the
files become LibO files? It the OxygenOffice.org distro on-board with
LibO? If so, are their extensions going to be rebranded?

One of the most questioned additions of the OOo from teachers and
students has been the inclusion of cliparts. They have gotten used to
the MSO clipart set. I usually recommend to have the free clipart set
installed on their OOo installation and then the most complained about
problem with this is how to get rid of the clipart/sound pane. It just
doesn't seem intuitive for them. But, a clipart set is important, not to
mention an occasional  update of the clipart is always welcome.* collect
data: contacts and addresses of various Educational
>> organisations responsible for the testing/recommendation/acquisition of
>> educational software
> yes - do you want to just start on that, for this group?

Yes. I can take care of the Canadian side of things. I am not sure of
how big a job this is on the US side. Education in Canada is
constitutionally given to the Provinces. Our federal government has an
"arms length" involvement in education and most of its activities ae
related to financial grants/bursaries as well as financial incentives
through its varied ministries.
>> * collect names of individuals who are ready to help support and demo
>> LibO at individual schools
> I thought this was it, here - which is to say, this is the starting list
> - but I understand your point and yes that would good to have. to
> followup on the last question, if you have an idea of how you want to
> keep that list and make it available great, if not I can offer a few
> ideas and help you get things setup.

Sadly, I am unable to a little incapacitated at the moment due to a
couple of surgeries due to a crushed spine. So, I am unable to travel at
this point in time till therapy and drugs etc permit me to do so. Not to
mention exercise. But that is just for me.

I see the present members here more in the advocacy corner. For example,
the breakdown for the Canadian members should be: a national rep(s).; a
provincial rep(s); major cities rep(s); school rep(s). There should
always be, at the very least, two members for the upper
national/provincial levels (if one person decides to leave, then the
programme does not end) and many individuals on the lower levels
(city/school). These last two categories are the real workforce of the
marketing team. The upper levels are more of the political marketing
force behind the programme.
>> * lobby various organisations to accept the OASIS document ISO formats.
>> Advocacy.
> Sounds good to  me - as long as I get a LibreOffice Golf Shirt out of
> it...3x please.

Hope the golf shirts also get organised too! We need to team up with
OASIS and plan these on two fronts. The national arena and the
state/provincial arenas. This is a political issue and needs to be
coordinated with as many partners as possible.

However, at the grass roots, if more people adopt the LibO suite, then
they will clamour more for OASIS adoption, just by the mere fact that
they will eventually tire of having to import/export to MSO formats when
the "near-half minority" are using the OASIS formats. This could be
easily compared to communities where the Spanish language is spoken and
no Spanish services are offered. Eventually, the communities will rally
and buy/communicate only with the Spanish accommodating enterprises.
This pressure eventually translates into many organisations offering
Spanish services as they would not like to lose their business.
>> * prepare support on-line materials (pamphlets; videos; weblinks to
>> important sites (OASIS, ISO, ...) related to the educational field and
>> LibO advocacy etc.)
> Andy Brown - has been doing this for OO.o projects here and there for a
> while - good guy to get to know.

Yes, the LibO Marketing materials need to be universally available and
maybe a subset on the US/CA Marketing site for
country/state/province/city specific materials. This just needs to be
organised in a very logical way.

>
> //drew
>
> --snip off rest for another email later ---
>
Cheers

Marc

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italovignoli italovignoli
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Re: US and Canada Marketing Project Ideas

In reply to this post by marcpare4
Marc Paré wrote:

> Yes, that would have been my next suggestion. However, if we develop a
> strategic campaign where we concentrate on one group at a time so as not
> to spread ourselves too thin I would suggest a model like the following
> and would also suggest we target the largest of these groups "Education"
> as this is where we will have the most influence if we can convince the
> right organisation to migrate to LibO:

In my opinion, the first effort must be concentrated on media relations
(media at large, i.e. traditional media, especially Windows media, and
new media).

The first problem to overcome is the fact that the product is totally
unknown. OOo in Italy was trailing until 2004, when we have started to
promote the product with an aggressive PR campaign. In five years we
have gone from nowhere to 8 million downloads per year (larger than the
number of new PCs sold in the market, so it's clear than OOo is gaining
market share, and even MS had to acknowledge it).

Today, the number of Google searches about OOo is bigger than the number
of searches about MS Office. OOo market share in Italy is well over 20%,
and in industrial areas the software is installed in over 50% of companies.

Of course, you don't need to get to these figures to start promoting
LibreOffice in education or in other sectors, but popularity helps and
is changing the scenario.

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marcpare4 marcpare4
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Re: US and Canada Marketing Project Ideas

Le 2010-10-24 16:02, Italo Vignoli a écrit :

>
> In my opinion, the first effort must be concentrated on media relations
> (media at large, i.e. traditional media, especially Windows media, and
> new media).
>
> The first problem to overcome is the fact that the product is totally
> unknown. OOo in Italy was trailing until 2004, when we have started to
> promote the product with an aggressive PR campaign. In five years we
> have gone from nowhere to 8 million downloads per year (larger than the
> number of new PCs sold in the market, so it's clear than OOo is gaining
> market share, and even MS had to acknowledge it).
>
> Today, the number of Google searches about OOo is bigger than the number
> of searches about MS Office. OOo market share in Italy is well over 20%,
> and in industrial areas the software is installed in over 50% of companies.
>
> Of course, you don't need to get to these figures to start promoting
> LibreOffice in education or in other sectors, but popularity helps and
> is changing the scenario.
Agreed.

It looks like we will have another group to contend with. I has become
clear to me that Oracle will continue to promote the OOo or until its
demise becomes clear. They are just waiting on the sidelines to see if
the OOo is going to rally and re-organise/recover after the split. We
cannot ignore the fact that there is still an OOo.org organisation and
that Oracle is in not interest to have us declaring that we are the
natural progression of OOo. I really don't think that we will be
afforded this argument and that the remaining OOo members will also
contest this argument.

So we will have to decide if we are a "fork". I am of the opinion, at
this point, that unless the OOo closes it doors this week and Oracle
hands back the OOo.org name, that we will have to advertise ourselves as
a fork of OOo and by the sheer number of member devs/users that we have
weight and momentum on our side. Corporate support should also take a
very much "front and center" place in our advertising.

Marc


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italovignoli italovignoli
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Re: US and Canada Marketing Project Ideas

Marc Paré wrote:

> It looks like we will have another group to contend with.

Let's say that Oracle PR won't be better than Sun PR, which run for
worst in the history of IT. These corporations don't know how to promote
end user products.

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Italo Vignoli
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drewjensen drewjensen
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Re: US and Canada Marketing Project Ideas

In reply to this post by italovignoli
On Sun, 2010-10-24 at 22:02 +0200, Italo Vignoli wrote:

> Marc Paré wrote:
>
> > Yes, that would have been my next suggestion. However, if we develop a
> > strategic campaign where we concentrate on one group at a time so as not
> > to spread ourselves too thin I would suggest a model like the following
> > and would also suggest we target the largest of these groups "Education"
> > as this is where we will have the most influence if we can convince the
> > right organisation to migrate to LibO:
>
> In my opinion, the first effort must be concentrated on media relations
> (media at large, i.e. traditional media, especially Windows media, and
> new media).

Yes we need someone that is comfortable dealing with, or willing to
become so, traditional media - that is most certainly me so I'll just
agree that someone, hopefully, will take that on.
 
>
> The first problem to overcome is the fact that the product is totally
> unknown.

Right LibreOffice needs to have some concerted effort getting the name
out, without OpenOffice.org being attached to it. which is simply to say
that up till now is has all been about OpenOffice.org and the 'event'
resulting in LibreOffice - There are some blogs going up with How To
style content using only LibreOffice product, encouraging that would be
a good idea IMO.



> Today, the number of Google searches about OOo is bigger than the number
> of searches about MS Office. OOo market share in Italy is well over 20%,
> and in industrial areas the software is installed in over 50% of companies.

Just to be sure that is more searches for ooo vs mso in Italy, yes?

>
> Of course, you don't need to get to these figures to start promoting
> LibreOffice in education or in other sectors, but popularity helps and
> is changing the scenario.

*chuckling*...I'm still avoiding engaging in the education
discussion..but I am interested to say the least.

Drew


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drewjensen drewjensen
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Re: US and Canada Marketing Project Ideas

On Sun, 2010-10-24 at 17:35 -0400, Drew Jensen wrote:

> On Sun, 2010-10-24 at 22:02 +0200, Italo Vignoli wrote:
> > Marc Paré wrote:
> >
> > > Yes, that would have been my next suggestion. However, if we develop a
> > > strategic campaign where we concentrate on one group at a time so as not
> > > to spread ourselves too thin I would suggest a model like the following
> > > and would also suggest we target the largest of these groups "Education"
> > > as this is where we will have the most influence if we can convince the
> > > right organisation to migrate to LibO:
> >
> > In my opinion, the first effort must be concentrated on media relations
> > (media at large, i.e. traditional media, especially Windows media, and
> > new media).
>
> Yes we need someone that is comfortable dealing with, or willing to
> become so, traditional media - that is most certainly
NOT
> me so I'll just
> agree that someone, hopefully, will take that on.

just to be clear.. ;-/

//dew


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marcpare4 marcpare4
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Re: US and Canada Marketing Project Ideas

Le 2010-10-24 17:41, Drew Jensen a écrit :

> On Sun, 2010-10-24 at 17:35 -0400, Drew Jensen wrote:
>> On Sun, 2010-10-24 at 22:02 +0200, Italo Vignoli wrote:
>>> Marc Paré wrote:
>>>
>>>> Yes, that would have been my next suggestion. However, if we develop a
>>>> strategic campaign where we concentrate on one group at a time so as not
>>>> to spread ourselves too thin I would suggest a model like the following
>>>> and would also suggest we target the largest of these groups "Education"
>>>> as this is where we will have the most influence if we can convince the
>>>> right organisation to migrate to LibO:
>>> In my opinion, the first effort must be concentrated on media relations
>>> (media at large, i.e. traditional media, especially Windows media, and
>>> new media).
>> Yes we need someone that is comfortable dealing with, or willing to
>> become so, traditional media - that is most certainly
> NOT
>> me so I'll just
>> agree that someone, hopefully, will take that on.
> just to be clear.. ;-/
>
> //dew
>
>
We should then have a divide.

In my opinion we should have 2 reps for each of the following markets:

A "Lead LibreOffice Media Rep." as official spokesperson for LibO and
overseer of all things media (in coordination with SC) -- isn't this Italo?

1) European market
2) Asian market
3) Australian/NewZealand market
4) South Amercian, Central American and Mexican (usually a North
American partner but due to the language requirement best suits here)
5) Eurasian market (Russian etc.)
6) Africa (this could really be challenging, but we should try to make
inroads here and have to deal with language issues)
7) Antarctic (hey, let's hit everyone! LOL ... I can imagine the media
files for this one!)

I don't know, maybe even a finer breakdown of regions if necessary.

Marc


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